The email marketing is for all businesses, deciding where to spend your marketing dollars is serious business. You want to generate new leads while engaging your current customers, but you need to make sure that the digital marketing strategies you are using are cost-effective and drive results.
One of the best solutions: Email marketing.
Although email marketing has been around for a while. It continues to drive significant results for small businesses across the country. Even with the rise in popularity of other marketing platforms like social media, email marketing is still one of the best tactics that brands can use to engage their target audience. Below, we’ll cover the top 25 of the benefits of email marketing and explain how they can help your business improve lead generation, conversion, and revenue.
1. Your customers check their email every day.
How many times do you find yourself opening up your email on your computer or mobile device? Whether its work-related or personal, most people check their email at least once a day to see what new messages they’ve received. This means that email marketing offers small businesses the benefit of getting in front of their audience on a regular basis. The simple fact that your customers check their email every day is the most important benefit.
2. You can drive more conversions with email marketing.
A major benefit of email marketing is that it often provides higher conversion rates than other marketing tactics. In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts. After developing an effective communication strategy, your business can drive more conversions through email marketing. By crafting well-written emails that end with a clear call-to-action, your brand can encourage readers to take the next step in the buyer’s journey, moving them closer to conversion.
3. It is more cost-effective than traditional marketing tactics.
Email marketing is relatively inexpensive when compared to other traditional marketing tactics
such as direct mail and print media. While these traditional print marketing tactics require you to spend money on printing and advertising space, email marketing requires only a small investment of time and resources in developing effective content. In addition to relatively low operational costs, email marketing also provides an attractive return on investment (ROI). According to one report from DBS Data, businesses can expect an average return of $38 for every $1 they spend on email marketing.
4. You can automate your sales cycle.
Email marketing automation allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns. Which automatically send email messages to individuals on a set schedule, helping you create automatic touch points with customers. You can also set up automation campaigns to trigger certain messages when a user takes an action on your website. For instance, if the customer visits your pricing page but then leaves your site, you can reach back out to them through an automated message to ensure that they don’t have any further questions.
5. It can increase traffic to your website.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.
6. Email marketing is easy to track and measure.
With email marketing, you can look at exactly how many people are opening, reading, and clicking through your email content. This allows you to determine if your email campaigns are successful and see just how much of a return on investment these campaigns are offering your business. As you make adjustments to subject lines, messaging, and types of offers, you can continue to track success to see which strategies are bringing you the best results.
7. Email marketing can build credibility.
Consumers like to do business with companies that they like and trust. Email gives you the opportunity to build this credibility with your audience by delivering useful and informative content that adds value for your readers. Many businesses will develop a monthly email newsletter to deliver valuable content to their readers on a regularly basis. By providing relevant and accurate information that consumers find helpful, these businesses work to build their credibility and establish themselves as a thought leader in their given industry.
8. Automated emails can help you increase abandoned cart conversions.
Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase. It is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers. Encouraging them to come back to your site and finalize their purchase.
9. It’s easy to get started quickly.
Getting started with your email marketing campaigns is easy. There are a variety of templates and tools at your disposal that can help you set up your first campaign in under an hour. Email automation tools also make it simple to set up drip campaigns that trigger certain email messages. When individuals take a certain action like leave their shopping cart or visit the pricing page on your website.
10. Personalize Messages
Because print mail campaigns, even print, television and radio advertising must be done in a mostly “one-size-fits-all” format, it’s difficult. For you to speak directly to your consumer in a personalized way. However, email marketing presents many dynamic opportunities. Not only can you send personalized email with your user’s name or login name.
But many email marketing solutions offer the ability to feed in personalized information such as sales or purchase history. Also, you can segment your customer list into smaller lists and send very personalized messages.